Paris Hilton debuts dramatic new runway look

Paris Hilton surprised fans Saturday night with a bold new look while walking the runway at the GucciCore Fashion Show in New York City.

The 45-year-old reality star traded her signature blonde hair for a sleek brunette wig styled with soft bangs and layered waves, giving her a dramatically different appearance. She paired the hairstyle transformation with bronzed makeup and a deep spray tan for a glamorous runway-ready look.

For the show, Hilton modeled a silky yellow shirt dress accented with a bow at the neckline and a Gucci belt featuring the fashion house’s iconic green-and-red stripe. She completed the ensemble with a black fur coat draped over one shoulder, a bright red geometric handbag, and slouchy black leather boots.

The event attracted several major celebrities and fashion icons. Kim Kardashian, Mariah Carey, and Shawn Mendes were among the stars seated front row as models walked through the heart of Times Square.

Supermodel Cindy Crawford also drew attention in a strapless black feathered gown, while former NFL quarterback Tom Brady made a rare runway appearance wearing an all-black leather outfit.

Elsewhere on the catwalk, Emily Ratajkowski unveiled a subtle beauty transformation with hazel-colored contact lenses, and model Amelia Gray Hamlin showcased a fur crop top paired with pinstripe trousers and tinted sunglasses.

The GucciCore: Gucci Cruise 2027 presentation was staged outdoors in Times Square and celebrated Gucci’s limited-edition New York-inspired collection. According to the brand, the collection will be sold exclusively at five select boutiques across the city following the show.