Hailey Bieber’s Rhode Brand Expands Fast in 2026

In the saturated world of celebrity-backed beauty ventures, many brands struggle to survive past their second year.

However, as we move through 2026, Hailey Bieber has defied the “celebrity cash-grab” stereotype, cementing her brand, Rhode, as a legitimate, award-winning powerhouse in the global skincare and makeup industry.

At 29, the model-turned-entrepreneur has successfully navigated the transition from a digital “it-girl” to a respected business executive, proving that her influence is rooted in product efficacy and a deep understanding of her audience’s aesthetic desires.

The “Rhode” Expansion: Global Domination in 2026

The cornerstone of Hailey’s 2026 narrative is the meteoric expansion of Rhode.
Originally launched with a focus on a curated, five-product “skin-first” lineup, the brand has seen a 120% increase in global revenue this year alone.

This success is largely attributed to the “Peptide Lip Tint” and “Pocket Blush” lines, which have become permanent fixtures in the kits of professional makeup artists and Gen Z consumers alike.