Starmer: UK Won’t Back Down on Grok AI

British Prime Minister Keir Starmer has declared that the United Kingdom “will not back down” over concerns surrounding X’s artificial intelligence chatbot, Grok, as regulators intensify scrutiny of the platform’s compliance with UK law.

Starmer said the government “will take necessary measures” to ensure X adheres to British online safety regulations, describing Grok’s actions as “disgusting” and “shameful.” He also criticized the decision to make certain AI image-editing features available through a premium subscription, calling it “horrific” and “not a solution.”

Ofcom Investigation into Grok AI

The remarks follow a formal investigation launched by Ofcom, the UK’s communications regulator, into allegations that Grok was used to generate sexualized images of women and children. Ofcom labeled the case its “highest priority” and warned it could block access to the service “where appropriate” if violations are confirmed.

Starmer emphasized that the government is “absolutely determined to take action” and made clear that Ofcom has “our full backing” should enforcement measures become necessary.

Growing Pressure on X and xAI

X and its affiliated artificial intelligence company xAI, both owned by U.S. entrepreneur Elon Musk, have faced mounting criticism after reports surfaced that Grok enabled the creation of allegedly illegal sexual content. Advocacy groups and lawmakers have raised concerns about online safety, misogyny, and the exploitation of AI tools for harmful purposes.

In response to the backlash, X reportedly restricted Grok’s image-editing capabilities to paid subscribers. However, the Prime Minister’s spokesperson argued that the move “simply turns an AI feature that allows the creation of unlawful images into a premium service,” adding that it is “insulting to the victims of misogyny and sexual violence.”

UK Government’s Stance on AI Regulation

The controversy highlights increasing tensions between governments and technology companies over AI governance and online safety. The UK has strengthened its regulatory framework under the Online Safety Act, granting Ofcom broader powers to investigate and penalize digital platforms that fail to protect users.

Starmer reiterated that compliance with British law is non-negotiable, stating that companies operating in the UK must meet the country’s legal standards, regardless of where they are headquartered.

What Happens Next?

As Ofcom’s investigation continues, X could face regulatory penalties, restrictions, or service blocks if found in breach of UK regulations. The case is expected to set an important precedent for how AI-powered tools are monitored and controlled under British law.

The issue also signals a broader global debate about AI accountability, platform responsibility, and the limits of generative technology in protecting vulnerable users online.