Musk Backs Down as Grok Debate Grows
Elon Musk has softened his stance in a dispute with the UK government over sexually altered photos generated by the Grok AI tool on his platform X. The reversal comes after Prime Minister Keir Starmer warned that the social media platform could face an outright ban in the United Kingdom if it failed to comply with child safety and online harm regulations.
The controversy erupted when users began manipulating images to digitally undress individuals without consent, prompting outrage from the public and intervention from regulators. Starmer condemned the content as “shameful” and signaled the government was prepared to tighten legislation to prevent similar abuses.
Under growing political pressure, X confirmed on Wednesday that it has now imposed restrictions preventing users from creating or editing images of real people in revealing clothing where such content would violate local laws. The company described the move as an extra safeguard to ensure that individuals who misuse Grok can be held accountable.
The new rules will apply across all accounts, including paid subscribers, while image-editing features will remain limited to premium customers. The UK media regulator Ofcom also announced a formal investigation into X following reports that Grok had enabled the sexualisation of women and minors online.
Musk responded by saying Grok would block illegal content and attributed earlier incidents to “adversarial hacking.” He stated that the tool would only permit upper-body nudity involving fictional adults, in line with standards used for R-rated films in the United States, though he noted that rules vary by country.
Despite the policy shift, the government insists it will not ease pressure on the platform. Technology Secretary Liz Kendall warned that Ofcom has full backing to take further action — including a potential ban — if X fails to comply with UK law.
The Foreign Affairs Committee has also summoned X and other technology firms to address concerns about foreign disinformation targeting the UK, adding to the mounting scrutiny. Starmer said ministers are “closely monitoring” developments and will strengthen laws if required.


