American Eagle announces restock of Sydney Sweeney jeans
The new partnership immediately sparked online conversation, drawing reactions from several public figures, including Piers Morgan.
This time, the brand and the actress focus on mental health awareness through the launch of “The Sydney Jean,” a redesigned denim piece created in collaboration with Sweeney.
In the campaign visuals, Sweeney appears seated on a cream-colored sofa, wearing wide-leg jeans featuring a stitched butterfly motif on the back pocket and a soft pink leather label reading “Sydney Sweeney x American Eagle.” The jeans also include a removable charm decorated with small symbols from Sweeney’s life, such as a miniature boxing glove referencing her portrayal of boxer Christy Martin in a recent biopic.
American Eagle confirmed that 100% of profits from “The Sydney Jean” will be donated to Crisis Text Line, a nonprofit organization dedicated to mental health support.
The campaign is accompanied by an emotional message from Sweeney:
“I hope when you wear these jeans, you feel beautiful, strong, and a part of something bigger. Something rooted in love and resilience. Love, Sydney Sweeney.”
