Starbucks Speaks Out Following Frenzy of Bearista Cold Cups
Starbucks unveiled its newest festive beverage container, the Bearista Cold Cup, a 20-ounce, bear-shaped cup featuring a clear design with a lid and straw. When the straw is inserted, it resembles a Starbucks green beanie sitting adorably on the bear’s head. The limited-edition cup officially hit stores in the early morning hours of November 6, following a teaser on Starbucks’ Instagram that quickly went viral among coffee lovers.
The Bearista Cold Cup became an instant hit, with fans rushing to stores nationwide to snag one. However, many were left disappointed as the product sold out almost immediately. Social media platforms were soon flooded with frustrated comments, with some users claiming that certain Starbucks locations only stocked one or two Bearistas per store.
One customer voiced their frustration on comment, writing:
“Not cool marketing, Starbucks, to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
In response to the overwhelming demand and criticism, Starbucks acknowledged the situation and apologized to fans for the disappointment, stating that they appreciate the enthusiasm and are working to restock select locations where possible.
The Bearista Cold Cup joins Starbucks’ growing list of collectible seasonal merchandise that continues to fuel excitement — and sellouts — among devoted fans.
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Starbucks’ Bearista Cold Cup Sparks Frenzy and Sells Out Instantly
Starbucks’ new Bearista Cold Cup — a bear-shaped, 20-ounce holiday tumbler — sold out almost immediately after its November 6 release, leaving many fans frustrated over the limited supply.
Customers quickly took to social media to express their disappointment, claiming that some stores only received one or two cups each. Others alleged that employees purchased the cups before stores opened, making it even harder for customers to find one.
In a statement, Starbucks acknowledged that demand “exceeded expectations”, apologized for the shortage, and assured fans that more holiday merchandise is on the way alongside its 2025 holiday drink lineup.
photo : scoial media
